About Us

After many years in the fashion industry, Fay Yamada opened Yu Fashion in the Fall of 2004. Sensing the need for a revitalization of the fashion industry within the city, Yamada set out to bring accessible, yet hard-to-find, designer labels to Edmonton's fashion jet set. Yu Fashion has since become an all-encompassing hot spot for the best in clothing and accessories.

The Yu Fashion name is a staple for local style mavens and soon the online community, we hope to meet you soon.

Community Involvement

Yu Fashion is a proud partner of the Lois Hole Hospital Women's Society (LHHWS), an organization that brings women's issues to the forefront, including the continual care, treatment, and research for our mothers, sisters, daughters, and friends. A portion of each purchase from our bi-annual shopping parties are donated to LHHWS, designated to benefit the Edmonton, Alberta community in which Yu Fashion resides. We hope to see the positive advancement and equal access for health for all women.

Yu Fashion is an advocate for strong, healthy, and happy kids. That's why Yu Fashion supports YMCA Strong Kids, a fundraising campaign focused on "raising much needed resources to give kids the opportunities they need to live healthier, happier lives, today and in the future."

Throughout the year, Yu Fashion participates in various charities and silent auctions that focus on the betterment of health and the community.

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