SAM. – Shop Yu Fashion
High-end outerwear designed for the modern luxury consumer. The brand’s iconic aesthetic contrasts everyday utility with alpine-inspired luxury, and our design features inspire both urban and outdoor lifestyles. Recognizing the need for outerwear that fuses everyday practicality with style, the wide range of styles has been designed with resilient fabrics and high performance materials such as neoprene, 3M thinsulate padding, lacquered nylons and fur. Most styles are wind resistant and water repellent, and the majority of the collection is crafted from a resin-coated Egyptian cotton, designed for year round function.