“We founded Generation love as an extension of ourselves,” says founders Roni Hirshberg and Audrey Bressa-Valcourt. “Drawing from our unique blend of American and French influences, we’re setting a new standard of effortless, bold essentials for the modern women.”

"Every style is crafted with a thoughtful focus on fabric and fit. Our mission is to provide you with an elevated wardrobe of statement pieces that double as closet essentials; sleek, yet laid back pairings that feel equally modern and timeless. Whether it’s school drop off, meetings, after-work drinks or date night, these pieces will take you where you need to go with ease."